Triggered by Design!

Picu means trigger, and that's what we do. We design graphics that trigger the desired impact. Because a good design is a working design.

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Case Studies

See how our designs triggered growth for brands

A person is using a laptop, working on graphic design, with three similar-looking design templates on the screen. The setting appears to be indoors with natural light coming through sheer curtains. The person has brightly painted nails and a tattooed forearm, wearing a colorful checked fabric.
A person is using a laptop, working on graphic design, with three similar-looking design templates on the screen. The setting appears to be indoors with natural light coming through sheer curtains. The person has brightly painted nails and a tattooed forearm, wearing a colorful checked fabric.
Garuda Indonesia Calendar

We create the Calendar for Indonesia's leading airline that helped them maintain the top of mind space in the travel market for free.

The image features a modern desk setup with a vertically oriented large monitor displaying a web design portfolio or gallery. The screen shows multiple web design thumbnails. There is a keyboard and mouse on the white desk surface, and a laptop is situated to the right, slightly open and displaying different content. A round white lamp is positioned in the background, adding a minimalist touch to the overall workspace.
The image features a modern desk setup with a vertically oriented large monitor displaying a web design portfolio or gallery. The screen shows multiple web design thumbnails. There is a keyboard and mouse on the white desk surface, and a laptop is situated to the right, slightly open and displaying different content. A round white lamp is positioned in the background, adding a minimalist touch to the overall workspace.
Baby Basic Packaging Design

Developing an existing baby food brand from a humble beginning in Taiwan to a polished whole products that sells in Asia.

A workspace featuring a keyboard, mouse, monitor, and a tablet displaying icons for design software such as Photoshop, Premiere, After Effects, Illustrator, and Audition. A book titled 'Graphic Design Play Book' is positioned next to a plant, and a pink transparent container is near the monitor.
A workspace featuring a keyboard, mouse, monitor, and a tablet displaying icons for design software such as Photoshop, Premiere, After Effects, Illustrator, and Audition. A book titled 'Graphic Design Play Book' is positioned next to a plant, and a pink transparent container is near the monitor.
PLT Health Backdrops

Creating eye catching large graphics that makes a lasting impression that drive sales in an important national event.

Brands We Worked With

Selected Works

Other Works

Logo
Infographic
Product
Misc.

What the Clients Say

"Understands our requirements well. Able to translate our brand message into the packaging."

Leslie Chan

Baby Basic, Hong Kong

★★★★★
★★★★★

"Really enjoyed the process! The designers were so gracious and helpful in making sure I ended up with something I loved!"

Andrea

Argo, USA

★★★★★
★★★★

"Beautiful work, a beautiful design sense, and great responsive interactions. I would work with him again in a heartbeat!"

"Good and fast work, good communication, great understanding of the briefing and our feedback."

Andrew Cheeseman
Julia Tschawdarow

Vesuvio Music, USA

RatePAY, Germany

About

Hello! My name is Irfan and I have a thing for design, drawings, games and stories. This itch for knowledge has taken me to the world of graphic design, advertising and illustration in the past 15 years with clients from all over the world.

From my experience, a good design does not have to be pretty, but has to do a job and looks good doing it. That is what made me start Picu Design. Picu means trigger in my native bahasa language, and I made sure my designs can trigger the desired impact of what our client wants.

If you like what you see, we should chat and work together.

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picudesign.com | 2025